More than 30 people will be fed this festive period in West Norfolk after the community came out in force to exchange food for locally-produced art.
Almost 300kg of goods and £620 were donated at the second Art of Giving event – a collaborative project between Discover King’s Lynn, the town centre’s Business Improvement District (BID), and award-winning marketing agency Maze, based on the Tuesday Market Place.
The King’s Lynn Foodbank will benefit from the goodwill as it looks to ease the strain on increased usage this Christmas.
Charlie Roughton, a partner at Maze, said: “We were delighted with the response and this goes to show, once again, how caring and kind local people and businesses are with their time, money and creativity.
“We are humbled to hear that 33 people will be fed with three days’ worth of food as a result of our event and feel grateful that we could support the unfortunately increasing demands placed on our local foodbank.”
Artwork available to take home on the night included food-related prints created by designers at Maze and Rob Delph. Nicky Crown, co-founder of Lynn gin distillery WhataHoot, was also thanked for providing drinks on the night.