Charity of the Month






A new appeal has been launched to improve the experience of those living with dementia in West Norfolk.

The Queen Elizabeth Hospital in King’s Lynn wants to raise £40,000 to buy equipment and activities to help patients with the condition.

This will be spent on updating its RITA (Reminiscence Interactive Therapy and Activities) decides which are large touch screens that patients can listen to music and poetry on, and take part in interactive games which trigger conversations and memories to improve their health and wellbeing.

Some of the money will also be spent on activity packs of games, reminiscence cards and jigsaw puzzles, and 25 dementia-friendly clocks for each bay of the hospital’s 18 wards giving easy access to the day, date and time.

Here at Radio West Norfolk, we are supporting the appeal along with fellow media partner Your Local Paper and corporate sponsor Kenneth Bush Solicitors.

Dr James Casson- Consultant and Clinical Lead for older peoples care at the QEH explains why this appeal is so important


How can you help?

To donate to the Dementia Care Appeal, click here or send a cheque payable to ‘Dementia Care Appeal’, The Queen Elizabeth Hospital King’s Lynn, Gayton Road, King’s Lynn, PE30 4ET.

If you would like to sponsor an item or would like help with fundraising for the project, you can contact the hospital trust’s fundraising team on 01553 613373 or



Dr James Casson, Clinical Director for Integrated Care of the Older Person at QEH said: “A hospital stay can feel daunting at the best of times, but for our patients living with dementia there are additional challenges. We want every one of our patients to have the best possible experience at QEH and I’m really pleased that our latest Appeal will support us to strengthen our services for patients living with dementia.

“The equipment and activities we are hoping to purchase will make a positive difference to the wellbeing of our patients, which in turn improves physical health outcomes too.